In the North American market, Buick is a premium automobile brand, selling luxury vehicles positioned above GM's mainstream brands, while priced below the flagship luxury Cadillac division. With the demise of Oldsmobile in 2004, Buick became the oldest surviving American carmaker. ![]() Durant had served as Buick's general manager and major investor. Before the establishment of General Motors, GM founder William C. Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American marques of automobiles, and was the company that established General Motors in 1908. Buick ( / ˈ b juː ɪ k/) is a division of the American automobile manufacturer General Motors (GM).
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